Strengths

Analytical

Data are value free. They have no agenda. Armed with these data, I search for patterns and connections. I want to understand how certain patterns affect one another. I peel the layers back until the root cause or causes are revealed.

Deliberative

The world is an unpredictable place. Everything may seem in order, but beneath the surface I can sense the many risks. Rather than denying these risks, I draw each one out into the open. Then each risk can be identified, assessed, and ultimately reduced.

Developer

My goal is to help others experience success. I look for ways to challenge them, stretch them and help them grow. All the while, I am on the lookout for a new behavior learned or modified, a slight improvement in a skill, a glimpse of excellence.

Skills

Strategic Planning

IMC

Project Management

Photo & Video

Illustrator

InDesign

Photoshop

Premier Pro

Business Intelligence

Google Analytics

Google AdWords

SEO/SEM

WordPress

Salesforce

Vocus PR

Experience

As an accomplished integrated marketing marketing professional, I have served in marketing roles for 11 years. My areas of knowledge include analytics, business intelligence, media buying and planning, graphic design, vendor management, SEO, SEM, web development, content management systems, digital asset managers, web analytics, strategy development including SMART objectives, media relations and coaching, press release writing, content marketing and internal communications. I have created marketing plans for multi-million dollar product lines and I have provided guidance and strategic business insights to executives for 10 years. I am an experienced project manager with 5 years managing numerous projects for 13 clients with impact across the world. My budgeting is fiscally sound with experience managing product lines totaling $12 million in net revenue and assisting with the management of a $20 million advertising budget. I stay current on industry trends and innovations through active membership in the American Marketing Association.
  • 2014

    Marketing Specialist - Delta Dental of Tennessee

    Responsibilities included the implementation of national advertising campaigns and communications programs, developing ad-hoc campaigns for local use; development of regular communications for staff, brokers, dentists and consumers. Other areas of responsibility included managing development of all marketing collateral; management of sports marketing collateral; management of The Delta Dental of Tennessee website and management of social media management all public relations efforts.

  • 2013

    Director of Marketing - The Salvation Army Nashville Area Command

    Responsibilities included the planning, development and implementation of marketing and communications programs, for informing staff, media and the public of programs and events. This also included the development and implementation of all special events. Other areas of responsibility included managing development and distribution of all marketing collateral; management of The Salvation Army Nashville website; management all public relations efforts and the management and maintenance of strategic partnerships with in-kind donors, corporate sponsors and media partners.

  • 2012

    Director of Marketing - R.H. Boyd Publishing Corporation

    Responsibilities included the development and execution of marketing and sales campaigns as well as the growth of online brand visibility through the development of digital campaigns. Additional responsibilities include developing new product lines and guiding the redevelopment of the company website, which including improving the e-commerce functionality.

  • 2012

    Associate Marketing Manager - United Methodist Publishing House (Cokesbury)

    Responsibilities included the production and execution of marketing campaigns and growing online product visibility through digital campaigns for the children’s Vacation Bible School and Sunday School Resources. Additional responsibilities included providing consumer feedback to product development personnel on product specifications such as design, color and packaging; developing customer retention strategies and analysis of market trends and competition to maintain awareness of sales opportunities.

  • 2007

    Marketing Coordinator - United Methodist Communications

    Responsibilities included assisting in the development and implementation of global communication strategies, including fundraising; project management of design and marketing projects for 13 clients and the initiation and oversight of the digital and social media marketing. Other responsibilities included providing direct assistance to the Executive Director of Marketing and other Executive Leadership as needed.